We're Alfie!

Built with love (and dinner) in mind

Olly was having dinner with his wife, Florina. Or at least, that was the plan. Florina was working late again.

As an affiliate marketing manager, Florina was overwhelmed. She was spending hours a day catching up on emails, chasing payments, and pouring time and money into dashboard tools that ultimately created more work for her.

“I'm busy all day, every day, but I never feel caught up.”

Olly was curious. What challenges were affiliate marketers facing, what tools were out there, and why weren't they actually solving these problems? Together with Dan, he started to build a tool that searched for leads and wrote emails for you. Eventually, this became Alfie: an AI assistant that automates and simplifies the grind of affiliate marketing into 5 minutes a day.